We’ve just wrapped nationwide sampling campaigns for new Kellogg’s variants Special K Fruit & Nut Medley and Be Natural Honey & Spice Clusters. With well over 100 store visits from Auckland to Invercargill sales were given a great uplift in both the big cities and main regional centres. Over 10,000 consumers got an opportunity to try the new flavours in-store and a significant percentage added a box to their shopping trolley.