2degrees first approached us in 2010 as they were beginning to build a retail footprint across New Zealand. Our initial brief was to manage and staff “kiosks” in a number of shopping malls for up to nine months prior to permanent stores opening in those malls. Over the following years we ran these temporary stores in malls in Auckland, Hamilton, the Kapiti Coast, Wellington, Nelson, and Christchurch. Many of our talent were subsequently recruited by 2degrees to work in the permanent stores and we continue to provide retail staffing support to 2degrees stores around the country as and when required.

Events have also played an important role in 2degrees’ rapid growth in terms of both market share and brand awareness. From a consumer focus at university orientation weeks and music festivals such as Parachute, WOMAD and Laneways to trade and industry events, we’ve been pleased to assist with everything from concept creation and project management to staffing and the sourcing of collateral.