BRAND SPANKING

SEALORD AT THE MAORI FISHERIES CONFERENCE

admin — Thu, 16 May 2013 00:57:38 +0000

It felt like an episode of Masterchef trying to get over 200 servings prepared and in their funky cones at the right time but our Sealord Fish Shack crew are old hands now and pulled it off.

PEPSI MAX RAISING THE BAR AT THE ITM400

admin — Tue, 23 Apr 2013 12:07:19 +0000

The V8 Supercars returned to Pukekohe from April 12-14 and we were all over the event for Pepsi Max, full case study coming soon.

ULTRA SONIC CLEANSING BRUSH DEMOS

admin — Mon, 25 Mar 2013 12:00:56 +0000

Sonic cleansing skincare technology has hit Farmers stores! With beautiful cleansers, and mind blowing noticeable results, the Harmony Home Spa – Ultra Sonic cleansing brush was tested by many shoppers throughout the Farmers Beauty Club week.

SEALORD PREMIUM YELLOWFIN TUNA

admin — Sat, 23 Mar 2013 11:54:06 +0000

Sealord products were once again a hit within supermarkets throughout New Zealand in February and March! The delicious Sealord Premium Yellowfin Tuna was sampled to thousands of shoppers together with Kato aioli and Huntly Palmers crackers. The combination proved irresistible to young and old alike, flying off the sampling plates and leading to great sales results across the board. Thanks to our wonderful team who made it so successful.

APPLETISER – NOT JUST A CHRISTMAS TREAT!

admin — Fri, 15 Mar 2013 11:57:37 +0000

As Easter approaches, what better way to celebrate with a tall glass of chilled sparking apple refreshment ‘Appletiser’ (virgin or spiked with vodka, mint leaves and lime) and be into win a trip for two to the Big Apple! Our Appletiser brand ambassadors have been spreading the word in Countdown stores in Auckland, Wellington and Christchurch, with many stores selling out!!

PEPSI AT PASIFIKA

admin — Tue, 12 Mar 2013 09:22:49 +0000

Summer continues to bless event organisers across the nation and Pasifika 2013 was no exception. A rare spot of shade and chance to grab a momento of the event was the Pepsi photo booth, featuring some wicked new artwork from the global asset bank, great photography and excellent “shareability” courtesy of Facebook and Clinton Tudor.

THE SEALORD FISH SHACK

admin — Sun, 10 Mar 2013 09:09:34 +0000

Not so long ago this caravan was “gracing” the backyard of a residential property in Manurewa but it’s now the hub of our Sealord Fish Shack activation, which sees cooking demos and sampling taking place at parks and beaches all over Auckland.

2DEGREES AT PARACHUTE

admin — Sun, 03 Feb 2013 19:29:58 +0000

Our 2degrees crew were back at Parachute 2013 with the ever-popular Recharge Shed along with plenty of helpful hands, tools and kit for campers.

END OF YEAR SPANKING

admin — Thu, 20 Dec 2012 10:48:36 +0000

Another year has raced by and here’s our short summary of what we’ve been up to over the last few months – The End of Year Spanking!

GOING GANGBUSTERS IN GROCERY

admin — Mon, 10 Dec 2012 10:39:08 +0000

While big events, global superstars and social media are easy for marketing types to get excited about, we’re also very partial to quality in-store sampling campaigns that see product flying off the shelves as consumers are introduced to a new brand, reacquainted with an old favourite, or shown new ways to use a staple.

We’ve had a range of extremely successful in-store activations in supermarkets from the Far North to Invercargill in the second half of 2012. From Fishbites to Tapas and Fishcakes, our campaigns for Sealord’s great frozen range have seen huge sales uplifts and a real shift in perception amongst consumers about the frozen category. Turners and Growers Mangoes sold like hotcakes while our first campaign for Vitaco saw over 150 sampling executions and an excellent response from shoppers to their very tasty Potato Bites. As always Kellogg’s LCMs were a hit with kids and, not surprisingly Donovans chocolates went down well with both young and old. Recently we had great fun running BAM Trolley Grabs for Reckitt Benckiser as promotion winners were given two minutes to nab themselves up to $1,000 in groceries.