Mark has contributed his two cents to the CAANZ PR, Social Media and Experiential Committee’s insights into what 2017 holds for the industry.

VR boon for brands – Mark Pickering, Director & Creative Strategist, Brand Spanking.

It is boom time for the VR industry globally. Samsung, HTC and Sony are all marketing their VR headsets; Facebook’s Oculus Rift is in the mix and taking on early players; and Apple is similarly looking to VR/AR technology. VR is about to explode into the mainstream.

It was everywhere at Cannes last year, as the technology and its potential was showcased to the marcomms industry. The challenge is now with agencies to harness this new technology and bring it to bear for brands, telling stories and creating compelling experiences for consumers.

The broadcast channels are in place, with VR content hosting widely available on numerous social sites, including Facebook and YouTube, as well as traditional media sites, such as The New York Times. Now, your unique piece of immersive VR content has the potential to reach a truly worldwide audience. This means the reach and overall impact of a brand experience can be rapidly extended.

For brands, it’s an incredible opportunity for consumers to immerse themselves in products in a unique and engaging fashion; feeling and experiencing every aspect. Brand experiences are rapidly advancing, and VR is going to be crucial to this evolution. Agencies and brands, both big and small, need to be ready to embrace the future.

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