ALMOND BREEZE SAMPLING

ALMOND BREEZE SAMPLING

CARDRONA

Tasked with driving awareness of the well loved alternative milk brand Almond Breeze in the deep south, we took the brand higher than it had ever been before: to 1894m above sea level at Cardrona Alpine Resort.

Warming customers hands (and hearts) over the course of the winter school holidays, Winter Games and Gay Ski Week 2017 we served up hot Almond Breeze chocolate, Barista Blend coffees and porridge. In addition we worked with the mountain cafes to ensure the product was available on the mountain over these days, driving trial and sales.

We managed the campaign from concept to execution, creating long-lasting relationships for the brand and fond winter memories for customers.