We’ve been introducing New Zealanders to the great taste and health benefits of Almond Breeze milk since 2014. we started out by serving up thousands of smoothies in shopping malls across the country, to build both product and brand awareness. Old fashioned discount coupons were extremely effective in converting a positive sampling experience into sales in supermarkets located in the malls.
With an increasing number of alternative milk brands in the market, we’ve put our focus on activating across events of all shapes and sizes to build a connection between the Almond Breeze brand and its target market. From the Street Food Collective to Big Gay Out & Splore, we’ve been sharing the goodness far and wide!