We’ve been introducing New Zealanders to the great taste and health benefits of Almond Breeze milk since 2014. Initially we served up thousands of smoothies in shopping malls across the country to build both product and brand awareness close to a potential point of purchase. Old fashioned discount coupons were extremely effective in converting a positive sampling experience into sales in supermarkets located in the malls.
With an increasing number of brands in the market, we’ve increasingly focused on activating events of all shapes and sizes to build a connection between the Almond Breeze brand and its target market. From the Street Food Collective to Big Gay Out, we’ve been sharing the goodness and encouraging consumers to share their love for one of nature’s great gifts!