After undergoing a recent facelift, Angel Bay’s aim was to become a freezer staple in New Zealand households. Our team of Brand Ambassadors carried out over 150 sampling sessions around NZ to encourage trial of one of ANZCO’s Angel Bay gourmet meat patties. Alongside the hearty aroma wafting through stores as we cooked the premium beef patties, it wasn’t hard to attract shoppers to our sampling stands.

After trialling the moreish sample, customers were left hungry for more of the home-style, restaurant quality patties. In the middle of winter when families were looking for a quick, nutritious, comfort meal, our demonstration left shoppers inspired, and the results spoke for themselves! Top stores around the country recorded epic conversion rates for samples to sales between 40% and 60%.