Arvida are making it easier for the older population to live by their own rules. Their approach to aged care ensures its residents are free to be themselves, and have meaningful connections to the people, community and activities they love. We love what Arvida stands for, which is why we were so excited to create an integrated campaign for them, to draw in potential residents!
We created pop-up activations in two major Christchurch malls; Westfield Riccarton & Northlands. Our talent were stationed here across a two-week period in Ocober 2021 to discuss the different options and communities available in Christchurch, helping our target demographic find the right fit for them. People who expressed interest were invited to an open day event to explore their options, and we made known that not only are the people themselves welcome, but so are pets at Arvida Retirement Communities!