The standard of activation gets higher and higher at Taste of Auckland. In 2017 we created a summer garden for T&G Global’s Beekist brand to wow event goers looking for both delectable food and an engaging experience. Our team prepared and served thousands of tomato inspired sample dishes to inspire attendees for the hot months ahead.
In addition to the tasty food, a vibrant tomato-laden living wall provided the backdrop for a photo activation that leveraged Beekist’s event presence in social media, with fun GIFs being created and shared. To add a surprise and delight element, participants selected buzzy bees off the wall with lucky winners collecting a T&G Global Summer Picnic Pack Goodie Bag.