UNCLE BEN’S® (now Ben’s Original™) is the number one rice brand in the world. They offer a wide range of easy to cook rice dishes with flavours and textures that help bring more to your meals, and make meals easy!


When Ben’s Original wanted to excite customers by launching new on trend flavours, they knew who to call! Sampling was used to inspire and excite shoppers, as well as unlock site displays to drive sales. Recipe cards were also provided to give customers quick, easy and healthy meal ideas. Over 100 shifts, we converted 39.2% of the 5,217 shoppers sampled to, to purchase their own pack of Ben’s Original Rice. Yet another successful & delicious campaign!