CARLSBERG

CARLSBERG

PROBABLY THE BEST PIE IN THE WORLD

We had the pleasure of working alongside TBWA to execute Carlsberg’s “Probably the Best Pie in the World” activation. The aim of the campaign was to bring Carlsberg’s discovery of the pH scale to life and we delivered pop-up pie windows at bars in Auckland, Wellington and Christchurch. Pie lovers could enjoy a cold Carlsberg and a steak and cheese pie made using a Carlsberg stock, Carlberg’s malted barley in the pastry, and so on.