The all new Effen Seltzer RTDs are made using 100% natural ingredients, so you don’t have to feel guilty about having a drink or 10 on a night out.. With <1gm sugar per 100mls and maximum flavour, shoppers couldn’t resist picking up a pack when they sampled in store!

Despite Covid putting a halt on supermarket samplings at the back end of 2021, liquor stores knew that we would take every precaution to bring shoppers a safe sampling experience. We activated across 69 stores nationwide from November 2021 – January 2022.

The results speak for themselves, with 28.4% of shoppers who were sampled to, converted to purchase. A free can was given to all shoppers who purchased a 10 pack as an extra incentive to buy & surprise and delight shoppers. What an EFFEN good campaign!