GSK

SENSODYNE IN-STORE SAMPLING

54% of NZ Adults experience sensitivity but only 1 in 3 people use a sensitivity toothpaste! That’s where our team of Sensodyne Brand Ambassadors come into the picture, hitting supermarkets across New Zealand and showcasing the features of the Sensodyne range.

Each brand ambassador receives intensive training to allow them to effectively drive sensitivity segment penetration throughout the campaign. They are equipped with an iPad loaded with a clear and concise sensitivity test for shoppers to complete and a discount coupon to incentivise purchase on the day.

Already one of our largest campaigns of 2018, the 2019 schedule was expanded further on the back of the great results the team delivered. Literally thousands of shoppers became Sensodyne customers over the course of hundreds of demonstrations that saw many tens of thousands complete the sensitivity test.