Tasked with driving increased purchase occurrence of oranges, we brought back the legendary half time orange for Turners and Growers over winter 2015. Hitting just the right nostalgic note for parents while supporting and inspiring a new generation of kiwis in their endeavours on the sports field, our Half Time Crew provided branded containers full of pre-cut oranges to teams at sports grounds all over Auckland.

We developed the concept and lock-up in-house, creating containers that the teams got to keep to encourage future purchase of healthy half time snacks.