Halo Top

MALL SAMPLING ACTIVATION

HALO TOP

While receiving plenty of press for their hotel room makeover at QT Queenstown, Halo Top didn’t want Auckland to miss out on a memorable brand experience. We were tasked with creating a one-day pop-up that would match the 10,000 units distributed at a Melbourne summer activation… in the middle of NZ’s winter.

Working with the team at Auckland’s Sylvia Park mall, we were able to secure an excellent site and deliver on both the 10,000 unit target and the requirement to provide shoppers with an engaging activation. Queues were managed with aplomb, hundreds of photos were shared on social media, and everyone walked away with a big smile and a tub of Halo Top in their hand!