HEYYOU

SKY TV SYLVIA PARK ACTIVATION

Inspired by the idea of a ‘funhouse’, Sky TV created an immersive pop-up activation experience at Sylvia Park Mall. Leveraging the element of surprise and a fun challenge, Sky had the aim to drive customer acquisition via customer engagement. Heyyou approached us to work with them on this activation, by staffing the event with our awesome talent!

Overall, there were more than 4,000 customer engagements, with people stopping by to play a game of mini golf, have a chat, and even see Batman when he stopped by!