We’ve had the pleasure of sampling Hutchinsons cheese for several years, with the focus often on their Castello range. Already a favourite with many, our objective has been to get both the core range and new variants into shoppers’ hands and mouths, thus driving trial and sales and broadening the brand’s base of regular buyers.

Our Castello brand ambassadors receive intensive training so that they can complement the tasting experience with in-depth knowledge of the brand’s history, and the versatility of the variants being sampled. The combination of great cheese and authentic brand advocates has led to Castello consistently ranking amongst the top cheese brands in the NZ market, and the sampling programme receiving ongoing investment.