HUTCHINSONS

HUTCHINSONS

CASTELLO CHEESE SAMPLING

We’ve had the pleasure of sampling Hutchinsons’ cheeses for several years, with the focus often on their Castello range. Already a favourite with many, our objective has been to get both the core range and new variants into shoppers’ hands and mouths, thus driving trial and sales and broadening the brand’s base of regular buyers.

Our Castello brand ambassadors receive intensive training so that they can complement the tasting experience with in-depth knowledge of the brand’s history and the versatility of the variants being sampled. The combination of great cheese and authentic brand advocates have led to Castello consistently ranking amongst the top cheese brands in the NZ market, and the sampling programme receiving ongoing investment.