Our activation around the launch of Kellogg’s new Special K Smoothie Pouches combined sponsorship activation and in-store sampling. 

Sponsorship 

Taking advantage of their partnership with the Silver Ferns Netball team, Special K seized the opportunity to showcase their delicious new Special K smoothie pouches at the Cadbury Netball series event. This took place in the 

Pulman Arena in Auckland over four days. We equipped our Brand Ambassadors with branded roaming trays, and stationed them on exit doors of the arena each evening, distributing full-sized pouches of the new Special K Smoothies to spectators.

In-store Sampling

We took the delicious new Special K Smoothie pouches into supermarkets nationwide. The creamy dairy blend is designed to be eaten on the go, which made perfect sense for our Brand Ambassadors travelling around the store with roaming trays! 

With three delicious flavours including Forest Berries, Mango, and Blueberry, there was something to tickle everyone’s fancy!