Our activation around the launch of Kellogg’s new Special K Smoothie Pouches combined sponsorship activation and in-store sampling.
Taking advantage of their partnership with the Silver Ferns Netball team, Special K seized the opportunity to showcase their delicious new Special K smoothie pouches at the Cadbury Netball series event. This took place in the
Pulman Arena in Auckland over four days. We equipped our Brand Ambassadors with branded roaming trays, and stationed them on exit doors of the arena each evening, distributing full-sized pouches of the new Special K Smoothies to spectators.