Over July / August 2021, we helped one of our favourite clients, MARS, to support the launch of their new KIND nut bars. These bars are both #KIND to your body and to your taste buds, with ingredients you can see and pronounce!

We executed a nationwide roaming sampling campaign in Countdown stores nationwide, and New World North Island stores. Over the 52 shifts completed, our talent converted 28% of all shoppers sampled to, to purchase a KIND bar for themselves.