To support the launch of their NEW Long White Crisp product, we executed 93 instore samplings in traditional liquor stores and distributed 12,500 cans to workplaces in Auckland, Wellington, and Christchurch between July & October 2020.  The full allocation of 12,500 cans was delivered directly into consumers’ hands in a manner that provided a positive brand interaction in a ‘surprise & delight’ context.

Sampling in store was a hit, with 51% of shopper comments related to the product being “refreshing, perfect for summer!”.  Everyone was impressed with the low calorie, less sweet drinks with some great flavour options, including gin-based RTDs!