Over the past few years, we have been working with MARS to help drive product displays and sales in-store of their Masterfoods brand. Some of our recent work on Masterfoods includes:

Masterfoods Marinade seasoning (June 2021)

Masterfoods new range of wet seasoning is incredibly versatile and great on any vegetables or protein. Our ambassadors sampled the marinade on chicken which they served to hungry shoppers in New Worlds across the North Island. We also had inspiration recipe cards to hand out as a branded take away. Over 31 shifts we sampled to 1,901 shoppers, with 31.9% of those sampled to converted to purchase!

Masterfoods Dry Seasoning (April 2021)

Masterfoods Dry Seasoning is a staple in many Kiwi homes, and it’s no wonder with each and every jar being packed with intense flavour and aroma to elevate all your sweet and savoury dishes in seconds. We added pure flavour to hot chips in 52 stores nationwide using Masterfoods dry herbs and spices. In total, 4,109 shoppers treated their taste buds to a Masterfoods sampling experience, with over 28% of them converted to purchase so that they could recreate the experience in their own homes.