We have been working with Nespresso since a gruelling but satisfying RFP process in 2017. Our focus is on deploying high quality brand ambassadors to staff Nespresso’s mall pop-ups and event activations. The mall pop-ups typically run for 3-6 weeks around key periods such as Christmas and Mother’s Day, with the focus on delivering the great brand experience consumers have come to love and expect from Nespresso’s boutiques while registering new members and selling machines and capsules. Events include Fieldays and Noel Leeming’s Massive Sale, typically running for 3-4 days with a strong focus on sales while always maintaining a high standard of consumer experience.
We now have teams that have completed Nespresso’s extensive training in Auckland, Hamilton, Tauranga, Wellington and Christchurch and in addition to mall and event work provide back-up staffing when required to Nespresso’s Boutiques. While Nespresso don’t require our team at all times throughout the year, our ability to offer these brand ambassadors work for other quality clients on an ongoing basis means that they are often available when the need arises, thus increasing ROI on the considerable investment made in training them and reducing the risk of having to activate with a high proportion of “newbies”.