Working with Griffin’s media agency MBM, we were asked to deliver a campaign in support of Nice & Naturals’ NEW Nut Butter range. We developed an out-of-home sampling schedule to connect active young adults and families to Nice & Natural. Our brand ambassadors visited sports fields, parks, and beaches at times where our target demographics were most likely to be present.
The campaign delivered on all key metrics, including the full allocation of the product being delivered directly into consumers’ hands, and cost per interaction. We were able to create a positive brand interaction in an ideal context to create a lasting connection between Nice & Natural bars and the enjoyment of an active lifestyle.