MBM - GRIFFINS

NICE & NATURAL OUTDOOR SAMPLING

Working with Griffin’s media agency MBM, we were tasked with connecting with active young adults and families to introduce them to Nice & Natural’s, NEW Nut Butter Range. We developed an out of home sampling schedule that saw teams visiting sports fields, parks and beaches at times where our target demographics were most likely to be present. 

The campaign delivered on all key metrics, including samples per hour and cost per interaction. The full allocation of product was delivered directly into consumers’ hands in a manner that provided a positive brand interaction in an ideal context to create a lasting connection between Nice & Natural bars and the enjoyment of an active lifestyle.