NZMA is a vocational school with campuses across the country, providing training and courses for real-world skills. We were approached by NZMA with the challenge to integrate with the community and youth – to be where they are and interact in a way they want, in order to increase enrolment for NZMA courses nationwide.

We decided to activate at Sylvia Park mall in Auckland, in February 2022. Despite COVID restrictions, we were able to have engaging and inspiring conversations and generate high-quality leads for enrolment in key locations. We certainly increased awareness of NZMA courses to key target groups, with 390 interactions over a two-day period. From this activation, we registered 41 people who were interested in studying with NZMA.