OTU Estate is a small but growing boutique New Zealand owned wine company, based in Marlborough. When the team at OTU wanted to increase awareness of their premium brand, they knew who to speak to!
Our team of OTU ambassadors activated in 66 stores across a 6 week live period in June – July 2022. We focused on sampling the limited release range of OTU in Auckland and Wellington, sampling the new OTU vintages, new wines, crafted by the presitious winemaker, Jeff Clarke.
Over this period, we achieved an overall sampled to sold conversion rate of 56.3%. Kiwis couldn’t resist picking up a bottle or two!