Auckland’s Sylvia Park was the perfect location for OVI Hydration, who were wanting to target a predominantly female audience in a high volume, high engagement manner. The brief was to deliver a high quality sampling experience that integrated with OVI’s social media presence. Bustling with both the lead-up to Christmas and the recent opening of Zara and H&M, foot traffic was guaranteed.

We designed an attention grabbing site that was open and visually appealing to shoppers. Through both analogue & digital elements, we highlighted OVI’s social channels and drove organic reach through the roof (90,000+ over the 11 days of the activation period). We averaged over 2,500 chilled samples per day over the 11 days, hitting out volume objective without compromising on the consumer experience or brand values.