Across Auckland, Wellington, and Christchurch, Lipton Lemon and Peach cans surprised consumers in city centres, beaches, markets, and offices. Brand Ambassadors delivered energetic, playful interactions while distributing over 46,000 cans.
Hotspot activations and office drops created fun, shareable moments, encouraging product trial and organic social sharing. Every interaction turned simple tasting experiences into enjoyable, brand-driven engagement for a wide audience.