Kiwis nationwide joined the Pepsi Max Taste Challenge, comparing Pepsi Max with full-sugar cola. Over 15,000 participants in malls, universities, and workplaces took part in the blind taste test.

Brand Ambassadors guided tasters and kept energy high, creating fun, interactive moments. With 51% preferring Pepsi Max, the activation delivered lively engagement while letting consumers put their taste buds to the ultimate test.